User-generated content for digital marketing strategy: A blueprint for modern marketing managers by Adriaan Brits
English | March 26, 2015 | ASIN: B00VAA4Y7Y | 143 Pages | AZW3/MOBI/EPUB/PDF (conv) | 6.6 MB
The marketing environment evolved to a point where one way marketing messages made way for interactive discussions. Now, even product design and the creation of advertisements developed by companies are also making room for more involvement by consumers.