Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs by Harold Davis
O'Reilly Media; 1st edition | January 29, 2006 | English | ISBN: 0596101082 | 366 pages | CHM | 5 MB
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.