Hine

The second album by Rupert Hine's fake group Thinkman, Life Is a Full Time Occupation expanded the theme of media manipulation that was its main objective, but only halfheartedly. The topic was wearing thin. "Watchman, Walkman, Thinkman," "Willpower," and "Voices in Local Time" do complement well the material found on The Formula (and to a certain extent they could be leftovers)…

Three years after his solo album The Wildest Wish to Fly, pop producer and songwriter Rupert Hine came back under the disguise of the pseudo-group Thinkman. The three musicians who accompanied him in interviews and lip-sync performances were actors, the whole project becoming a concept revolving around media manipulation…

The second album by Rupert Hine's fake group Thinkman, Life Is a Full Time Occupation expanded the theme of media manipulation that was its main objective, but only halfheartedly. The topic was wearing thin. "Watchman, Walkman, Thinkman," "Willpower," and "Voices in Local Time" do complement well the material found on The Formula (and to a certain extent they could be leftovers). This verse from "Voices in Local Time" sums up the message Hine was trying to get through: "Don't trust in the slogan/Don't fall for the line/They'll be eating your mind." The other songs mostly fall in the category of mid-'80s dance-pop tunes: simple, light, somehow uninvolved. Hine is a careful producer and a good songwriter, so even when he aims low he hits the target…

Three years after his solo album The Wildest Wish to Fly, pop producer and songwriter Rupert Hine came back under the disguise of the pseudo-group Thinkman. The three musicians who accompanied him in interviews and lip-sync performances were actors, the whole project becoming a concept revolving around media manipulation. The Formula, Thinkman's first album, sticks close to this idea (the title track begins with the lines "It's an interview/But it's a second take"). During the early '80s, Hine followed an evolution that led him from disturbing art pop to intelligent but more commercial songs. The Formula is pretty much middle-of-the-road but has a harder edge than the singer's previous LP. Songs like the title track "The Ecstasy of Free Thought" and "The Days of a Champion" are fueled by newly found energy and feature the hook-filled melodies that made Hine an important part of England's '80s pop music…