Hotel Business Marketing

This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.

Inspiring Hotel sales skills, sales strategies and sales techniques to implement the top-notch Hotel Sales Action Plan

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries.

This volume is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.