Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests by Gabe Zichermann and Joselin Linder
2010-03-29 | ISBN: 0470562234 | 240 pages | PDF | 1,3 MB
Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will: