How: Why How we do

The flood of information and unprecedented transparency reshaping today’s business world has dramatically changed the rules of the game. It’s no longer what you do that sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success—for both companies and the people who work for them—now lie in the realm of how, the new frontier of conduct.

Although the tone of this business primer suggests a commercial version of St. Paul's epiphany on the road to Damascus, consulting firm CEO Seidman hems so closely to the familiar earmarks of the genre-powerpoint diagrams, catchy acronyms, buzzwords and inspirational stories of successful, sane corporate culture-as to engender cynicism early on.