Hyperlocal

Almost seven years ago, the Queens rapper Action Bronson emerged from the underground like a neighborhood goofball. If you watch the video for an early single like “Shiraz,” from 2011, Bronson’s world is hyperlocal: in a hooded trench coat and athletic shorts, he surveys olive tubs and orders sheets of prosciutto from a Bronx corner store. Back then, his flamboyance seemed grinning and poised, but out of place and maybe a bit schticky as a result. Bronson’s sideshow character may have been bombastic, but his rapping was always legitimately prodigious, crass as it was witty, and just downright fun.

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