Cultures of Commodity Branding (UNIV COL LONDON INST ARCH PUB) by 
Left Coast Press | July 15, 2010 | English | ISBN: 1598745417 | 267 pages | PDF | 9 MB
Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe.