Brand for Talent: Eight Essentials to Make Your Talent as Famous as Your Brand by Mark Schumann
English | Apr 6, 2009 | ISBN: 0470182687 | 272 Pages | PDF | 9 MB
"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy."
—Cammie Dunaway, Nintendo of America.