The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia
English | February 26th, 2019 | ISBN: 0062958232 | 272 pages | EPUB | 2.95 MB
In this accessible, prescriptive, and widely applicable manual, Google's first engineering director and current Innovation Agitator Emeritus provides critical advice for rethinking how we launch a new idea, product, or business, insights to help successfully beat the law of market failure: that most new products will fail, even if competently executed.