Kahneman

The Persuasion Code, Part 3: The Neuroscience of Closing Sales  eBooks & eLearning

Posted by IrGens at Oct. 3, 2024
The Persuasion Code, Part 3: The Neuroscience of Closing Sales

The Persuasion Code, Part 3: The Neuroscience of Closing Sales
.MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 45m | 123 MB
Instructor: Patrick Renvoise
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
English | May 7th, 2019 | ISBN: 006238841X | 384 pages | EPUB | 6.26 MB

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding" (NPR)—explores the art and science of conjuring irresistible products and ideas.

How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers  eBooks & eLearning

Posted by l3ivo at Jan. 10, 2023
How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers

Tim Harford, "How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers"
Engllish | 2020 | ISBN: 1408712245, 0349143862 | 352 pages | MOBI | 1 MB
The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers [Audiobook]

Gillian Tett, Fiona Hardingham (Narrator), "The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers"
ASIN: B014HVT73I | 2015 | MP3@64 kbps | ~10:06:00 | 287 MB
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland, "Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life"
ASIN: B071DCWRG3, ISBN: 006238841X | 2019 | AZW3 | 384 pages | 3 MB

Decoded: The Science Behind Why We Buy  eBooks & eLearning

Posted by interes at June 6, 2019
Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy by Phil Barden
English | 2013 | ISBN: 1118345606 | 288 pages | PDF | 9 MB

Aus der Welt - Michael Lewis  eBooks & eLearning

Posted by Maroutan at May 13, 2023
Aus der Welt - Michael Lewis

Aus der Welt: Grenzen der Entscheidung oder Eine Freundschaft, die unser Denken verändert hat - Michael Lewis
Deutsch | 2017 | 359 Pages | ISBN: ‎3593506866 | EPUB | 3.3 MB

Wie gelangen wir zu unseren Entscheidungen, und warum liegen wir so oft daneben?
Daniel Kahneman war sich immer sicher, dass er sich irrte. Amos Tversky war sich immer sicher, dass er recht hatte. Der eine nimmt alles ernst, für den anderen ist das Leben ein Spaß. Die beiden weltberühmten Psychologen und Begründer der Verhaltensökonomie haben mit ihrer gemeinsamen Forschung unsere Annahmen über Entscheidungsprozesse völlig auf den Kopf gestellt.

«Homo Deus : Kort historik över morgondagen» by Yuval Noah Harari,Joachim Retzlaff  eBooks & eLearning

Posted by Gelsomino at Oct. 31, 2019
«Homo Deus : Kort historik över morgondagen» by Yuval Noah Harari,Joachim Retzlaff

«Homo Deus : Kort historik över morgondagen» by Yuval Noah Harari,Joachim Retzlaff
Svenska | ISBN: 9789127150805 | EPUB | 1.4 MB

«GURUBOGEN» by Jonathan Løw  Audiobooks

Posted by Gelsomino at Aug. 28, 2019
«GURUBOGEN» by Jonathan Løw

«GURUBOGEN» by Jonathan Løw
Dansk | ISBN: 9788771831412 | MP3@64 kbps | 14h 20m | 393.9 MB

The Intelligence Trap: Why Smart People Make Dumb Mistakes  eBooks & eLearning

Posted by First1 at Aug. 6, 2019
The Intelligence Trap: Why Smart People Make Dumb Mistakes

The Intelligence Trap: Why Smart People Make Dumb Mistakes by David Robson
English | August 6th, 2019 | ISBN: 0393651428, 1473669847 | 336 pages | EPUB | 2.20 MB

An eye-opening examination of the stupid things smart people do—and how to cultivate skills to protect ourselves from error.