Signed to a major label at an early age, she was groomed in the darkness of studios, the label knowing the potential they had in their singer/songwriter. She wrote on her own, then she was paired with a sympathetic producer/songwriter, live performances taking a back seat to woodshedding. If this story in the early years of the 2010s brings to mind Lana Del Rey, it's no coincidence that it also applies to New Zealand singer/songwriter Lorde, whose 2013 debut, Pure Heroine, contains all of the stylized goth foreboding of LDR's Born to Die and almost none of the louche, languid glamour. This is not a small thing. Lana Del Rey is a self-created starlet willing herself into stardom but Lorde fancies herself a poet, churning away at the darker recesses of her soul.
Swedish DJ Avicii is a strange case. In 2011, he broke through with "Levels," a bleepy and bright bit of EDM that could have been his signature hit, but then his 2013 album, True, was a country-pop and folk-inspired affair that thrilled his fans with its inventiveness, but left others as cold as a meandering Mumford & Sons remix effort. Two years later, his LP Stories is another genre-busting affair that fits in better with mainstream radio than it does the club, but everything iffy about True has been perfected here, as the producer revisits the song-oriented album and lets the outside genres freely come and go.