Leading Digital Strategy: Driving Business Growth Through Effective E-commerce by Christopher Bones
English | Mar 28, 2015 | ISBN: 0749473096 | 236 Pages | EPUB/PDF (Converted) | 5.64 MB
As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies.