Geodemographics for Marketers: Using Location Analysis for Research and Marketing (Marketing Science) by Barry Leventhal
English | Jan. 28, 2016 | ISBN: 0749473827 | 232 Pages | AZW3/EPUB/PDF (conv) | 5.21 MB
Geodemographics is a technique of market segmentation and a well-established data-driven analysis tool for marketers. Since its inception in 1979, its classifications have been widely used in customer databases and market research datasets.