Luxury Marketing Sustainability and Technology
English | 2023 | ISBN: 9781003321378 | 206 pages | True PDF | 6.79 MB
Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.