Made it Stick

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Tony Levin is one of those few bassists that made it as household names. Throughout his work with legends such as PETER GABRIEL, KING CRIMSON, ALICE COOPER and his numerous side projects, he established himself as one of the true pioneers of the instrument.

Presentations. Pitches. Proposals. Ads. Lessons. Speeches. Here's how to make your message stick!