Managing Startups

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets.

WINNER of Computing Reviews 20th Annual Best Review in the category Management
“Tyler’s book is concise, reasonable, and full of interesting practices, including some curious ones you might consider adopting yourself if you become a software engineering manager.” —Fernando Berzal, CR, 10/23/2015.

WINNER of Computing Reviews 20th Annual Best Review in the category Management
“Tyler’s book is concise, reasonable, and full of interesting practices, including some curious ones you might consider adopting yourself if you become a software engineering manager.” —Fernando Berzal, CR, 10/23/2015.