Innovation that Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business by Michael LordPublisher: Prentice Hall (February 8, 2005) | 0131438204 | 398Pages | PDF | 6.56 MB
"Innovate or die. Companies have heard that message loud and clear¿but they still struggle with how to actually make it happen. INNOVATION THAT FITS reveals what works and what doesn't, helping you build a focused, sustainable innovation strategy that fits your business and your marketplace.