Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation by Ian Chaston
English | 24 May 2017 | ISBN: 3319458493 | 299 Pages | PDF | 4.98 MB
This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy