Marketing For Supply Chain Management

a process where management regularly meet and review projections for demand, supply, and the resulting financial impact

The book is a ‘Liber Amicorum’ for the late Gianluca Spina, Professor at Politecnico di Milano, Italy, who was well-known and respected in the European Operations Management research community. It consists of reprints of 7 of his most important cited and representative papers, spanning his research career from the early 90s and presenting his research trajectory. Each paper has original comments by one or two relevant international scholars in the field, who were also his close friends. These offer a critical discussion of the papers' content, as well as a discussion of their contribution to the academic debate since publication.

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies.

Unleash the Potential ChatGPT and other AI Tools for all verticals of Business Management. Complete guide for Managers.

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies.

Reverse logistics concerns the integration of used and obsolete products back into the supply chain as valuable resources. Economic, marketing, and legislative drivers increasingly are leading companies to take back and recover their products after use. The arising product flows pose novel challenges for supply chain management.