Essentials of Marketing Research, Global Edition by Naresh K. Malhotra
English | June 19, 2014 | ISBN: 1292060166 | 468 Pages | AZW4/PDF | 14.69 MB/11.65 MB
For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students.