Learning Social Media Analytics by Raghav Bali, Dipanjan Sarkar, Tushar Sharma
English | June 6th, 2017 | ASIN: B071VMV25V, ISBN: 1787127524 | 282 pages | EPUB | 20.84 MB
The Internet has truly grown humongous especially in the last decade with the rise of various forms of social media, which give users a platform to express themselves and also communicate and collaborate with each other. This book will help the user to understand the current social media landscape and how analytics can be leveraged to derive insights from it. This data can be analyzed for gaining valuable insights into the behavior and engagement of users, organizations, businesses, and brands. It will help readers in framing business problems and solving those using social data.