Method of Titans

Entrepreneur and best-selling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the 21st century.

For 170 years they have met in secret. From out of their initiates come presidents, senators, judges, cabinet secretaries, and plenty of spooks. They are the titans of finance and industry and have now installed a third member as United States President George W. Bush. This intriguing behind-the-scenes look documents Yale's secretive society, the Order of the Skull and Bones, and its prominent members, numbering among them Tafts, Rockefellers, Pillsburys, and Bushes. Far from being a campus fraternity, the society is more concerned with the success of its members in the post-collegiate world. Included are a verified membership list, rare reprints of original Order materials revealing the interlocking power centers dominated by Bonesmen, and a peek inside the Tomb, their 140-year-old private clubhouse.

The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm.