My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) by Claude Hopkins
English | February 1st, 1966 | ASIN: B00AMUHY70, ISBN: 0844231010, 0071784802 | 335 pages | EPUB | 0.30 MB
Gain a lifetime of experience from the inventor of test marketing and coupon sampling – Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.