Richard S.Post, Penelope N.Post, "Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment"
Oct, 2007 | ISBN: 0071494448 | Pages 331 | PDF | 4,5 Mb
The integrity of products and brands is at the core of successful global business. Yet, chances are your management strategy does not protect the key elements that generate your product and brand revenues, leaving them vulnerable to internal and external attacks.