The Intention Economy: When Customers Take Charge [Audiobook] by Doc Searls
English | August 17th, 2012 | ASIN: B008YS856G | MP3@64 kbps | 8 hrs 48 mins | 242.09 MB
Narrator: Doc Searls
Caveat venditor - let the seller beware… While marketers look for more ways to get personal with customers, including new tricks with "big data", customers are about to get personal in their own ways, with their own tools.