on Becoming Baby Wise

As unfathomable as it seems from the distance of over 40 years, for a few months, Gerry & the Pacemakers were the Beatles' nearest competitors in Britain. Managed (like the Beatles) by Brian Epstein, Gerry Marsden and his band burst out of the gate with three consecutive number one U.K. hits in 1963, "How Do You Do It," "I Like It," and "You'll Never Walk Alone." If the Beatles defined Merseybeat at its best in early 1963, Gerry & the Pacemakers defined the form at its most innocuous, performing bouncy, catchy, and utterly lightweight tunes driven by rhythm guitar and Marsden's chipper vocals…