Online Consumer Behavior

Authors: Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod
Explores the SMS-based mobile channel as a radical tool of interactive marketing
Promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory
Examines consumer behaviour for mobile phone SMS perception, exposure and attention in addition to consumer attitudes towards SMS-based channels

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior.

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems.

Decode consumer behavior to craft impactful marketing strategies and build lasting brand loyalty.

Decode consumer behavior to craft impactful marketing strategies and build lasting brand loyalty.

Technology, Digital Behavior, and Customer Behavior

Technology, Digital Behavior, and Customer Behavior