Partial Least Squares Regression

This Handbook on Partial Least Squares (PLS) represents a comprehensive presentation of the current, original and most advanced research in the domain of PLS methods with specific reference to their use in Marketing-related areas and with a discussion of the forthcoming and most challenging directions of research and perspectives. The Handbook covers the broad area of PLS Methods from Regression to Structural Equation Modeling, from methods to applications, from software to interpretation of results.

Editors: Abdi, H., Esposito Vinzi, V., Russolillo, G., Saporta, G., Trinchera, L. (Eds.)
Integrates theoretical and methodological advances from recognized leaders in the field, including the conference's invited speakers
Important applications in domains such as genomics, brain imaging, sensory analysis, marketing, psychometrics and information systems
Covers PLS regression, PLS path modeling and developments that go beyond PLS specific methods, extending to other component-based and multi-block or multi-way methods