The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web by Steve Mulder and Ziv Yaar
English | 2006 | ISBN: 0321434536 | PDF | 312 pages | 40.9 MB
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information.