Pink Elephant

If Alternative 4 feels like a rushed album, it’s because, somehow, it is. Prior to its recording, the Cavanagh brothers witnessed the death of their mother: the event is commemorated in the album’s cover artwork, which represents a burial place inside an angel’s shroud. The album’s main theme is based on betrayal. But not the typical relationship issues treated like a game by Chad Kroeger, but rather the realization that the importance of relationships and friendships can be understood only when lost forever, in favor of some sort of “ignorance of convenience” in order to make thoughts of misanthropy, nihilism and suicide hit as much later as possible: a battle against nothing made quietly by every human on Earth, yet widely accepted and practiced by the modern society like an elephant in the room…