Pizza Hut

In 1987 noted poet and author Gary Gildner went to Poland on a Fulbright scholarship to teach at the University of Warsaw. One January day, a Warsaw sportswriter came knocking on Gildner’s classroom door with a problem and a request. The professional baseball team he had organized the year before could not win; would the professor—who he had heard was a baseball player—come help?

Audiobook | English | Abridged | McGraw-Hill 1997 | ISBN: 0070527326 | MP3 22050 Hz 32 kbps | 1 hour | 11 Mb
Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.

Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone.