pr 2015

Vincenzo è un imprenditore pugliese che ha raggiunto il successo a Milano. Sua moglie è morta da qualche anno e i tre figli sono cresciuti nella sua assenza, ma anche in quella bambagia di cui i soldi di papà (e il suo senso di colpa) li ha circondati. Matteo, il primogenito, tracima idee "da un milione di dollari" e progetti "innovativi" insensati; Chiara frequenta locali alla moda e si intrattiene con Loris, detto da Vincenzo "il x", PR di ristoranti trendy e reinventore della Milano da bere…

Is sugar the new tobacco?
How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world's food supply. As obesity, diabetes, and heart disease rates skyrocket, doctors are now treating the first generation of children suffering from fatty liver disease. The sugar industry is once again under siege. They dodged the bullet once. Can they do it again?

Horatio Nelson was Britain's greatest naval hero. He was famed for his dash-and-glory heroics. He was also a prolific letter writer. The letters reveal that Nelson was a very different and more complex man than the hero that Britain created after his death.

The Silver Globe Expands
As one of the most industrious female multi-instrumentalist songwriters in modern pop Jane Weaver literally doubles the content of her Best Record Of 2014 for this synth-ridden special release.

Fabian Kautz betrachtet mittels einer Online-Inhaltsanalyse den Einsatz der Plattformen Facebook und Twitter in der Sport-PR professioneller Sportvereine. An 14 Untersuchungstagen analysiert der Autor in der Saison 2015/16 die Posts und Tweets von insgesamt 16 Vereinen aus den Sportarten Basketball, Eishockey, Fußball und Handball. In Summe umfasst die Studie 3.412 Beiträge (717 Posts und 2.695 Tweets). Erstmals für die Social Media-Sport-PR wurden dabei auch Nachrichtenfaktoren codiert. Die Ergebnisse zeigen, dass die beiden Plattformen Twitter und Facebook verschieden eingesetzt werden. Für beide Plattformen haben Merkmale der Ebenen „Form“, „Inhalt“ und „Sprache“ signifikanten Einfluss auf Interaktionshandlungen der Rezipienten. Dieser besteht ebenfalls für Nachrichtenfaktoren.