Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight by C. Todd Lombardo, Aras Bilgen
English | November 25th, 2020 | ISBN: 1492049476 | 260 pages | EPUB (True/Retail Copy) | 7.92 MB
Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks—easily, cheaply, and without compromising quality.