Psychological

Learn why Psychological Safety is so important, and how to increase it within your workplace.

Trace Back A Querent's Challenge to her Weaknesses and Inner Demons

Trace Back A Querent's Challenge to her Weaknesses and Inner Demons

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data.

By R Ferreira

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data.

"Captivate, Convert, Conquer: The Artful Mastery of Psychological Marketing" : neuromarketing : consumer behavior

Make every team you are a part of more engaging and innovative

This book explores research, theories, biopsychosocial perspectives, and intercultural studies about the pandemic with the ultimate goal to promote better quality of life, resilience, and psychological wellbeing of the general population during this period.