Psychology of Emotions

This eye-opening text brings together research from behavioral science, neuroscience, and other fields to make a cogent case for emotions acting as a practical framework for living our lives. A dozen basic emotions are analyzed in terms of what causes them, how they change thoughts and behaviors, and the functional value of these responses. Contrary to the common idea of emotions as fleeting occurrences, they are shown as having the potential for lasting impact on moods, thoughts, and behaviors. Intriguing findings assert that even negative emotions such as jealousy and anger can have positive results such as promoting positive goals, and can lead to successful outcomes in overarching domains such as cognition and well-being.

Learning the Psychological Principles to Motivate Customers to Take Action And Buy