Public Relations Capitalism

This powerful, World War II drama frequently cited as one of the most important films in German history tells the heated tale of a family divided over supporting the Nazis or fighting for the equality of all races and creeds. Originally censored by the Soviets for its unwavering message of pacifism, Rotation finds father turning against son as the troubled family patriarch agrees to print up Nazi fliers in hopes of improving the family finances before being betrayed by his Hitler Youth son. When the bombs stop dropping and the bullets stop flying, father and son are forced to pick up the pieces of their shattered lives despite their troubled past.

Somnath, a student, ends up absurdly failing his exams when the grader, without his glasses, is unable to decipher Somnath's miniscule handwriting. Somnath gives up his studies, looks for a job, and decides to launch himself on a career in business. He becomes an independent salesman, paid on commission, to the great despair of his father, a descendant of a noble caste who considers engaging in commerce to be supremely disgraceful to the family reputation. As part of his business dealings, Somnath discovers the expedient value of corrupt practices. After lengthy hesitation, he agrees to provide a prostitute (who is none other than the sister of his best friend from school) in order to obtain a contract. He says nothing about all this to his father, who may to some extent only be pretending to be ignorant of what is being concealed from him.

"This series is about how those in power have used Freud's theories to try and control the dangerous crowd in an age of mass democracy." - Adam Curtis, the author of "The Power of Nightmares".
To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

The volume provides an authoritative overview with chapters by leading authorities on the current state of knowledge of business-government relations, but also points to ways in which this work might be developed in the future, e.g., through a political theory of the firm.