Chris Brogan, Julien Smith, "Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust" (Audiobook)
English | 2010 | ISBN: 159659523X | MP3@96 kbps | 7 hrs 42 mins | 317 Mb
There's no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach your customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.