Risk Perception

The risks involved in introducing new drugs and devices are amongst the most discussed issues of modern medicine.

How do smokers evaluate evidence that smoking harms health? Some evidence suggests that smokers overestimate health risks from smoking. This book challenges this conclusion. The authors find that smokers tend to be overly optimistic about their longevity and future health if they quit later in life.

This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.

This book reports on the investigation of the public’s perception of Radio Frequency Electromagnetic Field (RF-EMF) radiation effects on health and well-being, in Malaysia. It elaborates on how understanding the impact of perceived risk is essential in order to investigate the explanatory value and effectiveness of interventions influencing these beliefs.

This book reports on the investigation of the public’s perception of Radio Frequency Electromagnetic Field (RF-EMF) radiation effects on health and well-being, in Malaysia. It elaborates on how understanding the impact of perceived risk is essential in order to investigate the explanatory value and effectiveness of interventions influencing these beliefs.