Rolex

Musica a palla. I PR e le preve. Dompe fluo. Pass. Privé. Tavoli. Sbocciare. Hype. Guastalla. Scavallare. Fattanza. Deejay EDM. Concerti Indie. Struscio. Modelle & modellari. Gita scolastica a DAM. Ganja che spacca. Milf. Chupito. Birra artigianale. Champagne. Mykonos. Plusca. Papi e Mami. Cash. Shampiste. Mocassa. Biciclette hipster. Rolex. Espadrillas. Ray Ban. Sono alcune delle parole-chiave che pullulano nelle pagine di "Destinazione privé" e sulle bocche di una generazione, quella dei venti-trentenni di oggi, che ha nella notte uno status-symbol universale. Johnny Il Pagante la racconta da par suo. Lui, che delle tenebre milanesi è il cantore e il protagonista più accreditato, si fa voce, passione, strategia e occhi dell'intera comunità dei paganti che insegue un'eterna promessa di gioia effimera..

As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reason, contend well-known strategist Al Ries and his daughter Laura Ries in The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand.

Join Sarah Woods on a mouth-watering celebration of British and South Asian fusion recipes, featuring the Desi communities who created them

A price guide to vintage mechanical watches from more than 40 historically significant brands. Illustrated in full color.

By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore. In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.