Secondary Research

Nanotechnology is gaining importance in every field of science and technology. Green synthesis of nanomaterials involves the use of microorganisms such as bacteria, fungi, viruses; and different lower and higher plants. Green synthesis of nanomaterials from plant extracts becoming popular in comparison to synthesis using microorganisms. Plant based-nanomaterials synthesis is easy, have no need to bring back from the culture medium, and is safe. Additionally, plant-based nanomaterials are eco-friendly, in comparison to physical and chemical modes of synthesis. Several lower and higher plants are rich in terms of secondary metabolites. These metabolites have been used as medicine in crude extract form or with some other formulations.

Nanotechnology is gaining importance in every field of science and technology. Green synthesis of nanomaterials involves the use of microorganisms such as bacteria, fungi, viruses; and different lower and higher plants. Green synthesis of nanomaterials from plant extracts becoming popular in comparison to synthesis using microorganisms. Plant based-nanomaterials synthesis is easy, have no need to bring back from the culture medium, and is safe. Additionally, plant-based nanomaterials are eco-friendly, in comparison to physical and chemical modes of synthesis. Several lower and higher plants are rich in terms of secondary metabolites. These metabolites have been used as medicine in crude extract form or with some other formulations.

The direction of Marketing Research, 2e heads towards a more application-oriented approach, wonderfully enhanced by the creation of a custom website that will enable students to complete their marketing research project with our online support. In addition to this distinction, the focus of the new edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This book is also unique from any other in the market in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical research tools and skills that will be required of today and tomorrow’s marketing researchers and business decision-makers. Third, with its in-depth coverage of secondary research, the practice of customer-based management is highlighted as this book helps students see what real companies are doing for their marketing research. This book provides students a realistic and current view of the practice and importance of marketing research in the business world.

Researchers who participate in IEA studies have a unique opportunity to work collaboratively with their counterparts from many different countries and disciplinary backgrounds over a period of several years on questions of shared academic interest. Once the data for a given study have been collected and the first round of international reports published, however, opportunities for that kind of collaboration tend to be much less frequent.

"Mastering Data-Driven Insights and Competitive Analysis for Strategic Market Excellence".