Secret Sauce: How to Pack Your Messages with Persuasive Punch [Audiobook] by Harry Mills
English | February 21st, 2017 | ASIN: B01N370BBE, ISBN: 1536627518 | MP3@32 kbps | 2 hrs 14 mins | 30.92 MB
Narrator: Tom Parks
When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy.