Seth Godin

Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it." Randall Rothenberg, AD AGE "Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue 99 examples of Seth Godin's PURPLE COW philosophy, sort of the sequel to his bestselling Purple Cow book. By finding the edges, by becoming remarkable, organizations win. Invest in cool stuff, not advertising.

Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait–a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."
Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. –Dan Ring –This text refers to the Hardcover edition.

Make an impact with an elegant strategy, one that transforms your project with impact

Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize.

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