Battlecry: Winning the Battle for the Mind with a Slogan That Kills [Audiobook] by Laura Ries
English | June 19th, 2017 | ASIN: B071KGM3JN | MP3@64 kbps | 3 hrs 24 mins | 95.11 MB
Narrator: Chris Roman
Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?