Slogan

The various processes that connect the physics of the Sun with that of the Earth`s environment has become known as "Space Weather" during recent years, a slogan that has emerged in connection with many other expressions adapted from meteorology, such as solar wind, magnetic clouds or polar rain. This volume is intended as a first graduate-level textbook-style account on the physics of these solar-terrestrial relations and their impact on our natural and technological environment.

Why are most slogans and taglines ineffective? Because they're just words and a mind cannot understand words. A mind can only understand sounds. Why do most Americans remember the battlecry of the French Revolution ("Liberté, égalité, fraternité") when they cannot remember the battlecry of the American Revolution?

In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination.

How to find a sticky name and write slogan for your brand or product using marketing Psychology & neuroscience?

The Chosen (Holocaust 2000) is a 1977 horror film directed by Alberto De Martino featuring a stellar cast that saw Kirk Douglas in the role of Robert Caine, a wealthy industrialist faced with the danger of a nuclear disaster planned by none other than the antichrist himself.