Spin Selling

Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.

Adaptive Selling Techniques Determine Sales Success

Apply sales methodology and sales process best practices to the modern enterprise selling organization

Superior Sales Success

Master the skills to become the Business Developer that Government Contractors want to hire in the Federal Market

Business Development | Marketing | Sales | B2B Sales | Lead Generation | Business Development Executive | Prospecting

If you want the true measure of a band, listen to them playing live. Without the smoke and mirrors of the studio, some artists flourish while others fold. Now in 2015, Songs From The Road, captures a dynamite set from a band that has made it their business to blow off the roof. “We get up onstage and we turn it on,” says Spin Doctors vocalist Chris Barron. “We play our hearts out.” Stop the man on the street and he might tell you the Spin Doctors are the zillion-selling legends behind hits like Two Princes and Little Miss Can’t Be Wrong. Ask a longer-term, harder-core fan, though, and they’ll remind you that Chris Barron, Aaron Comess (drums), Eric Schenkman (guitar) and Mark White (bass) came up playing for their lives on the sharp-end of the New York blues circuit. “Those blues clubs were our bread and butter in the late-’80s,” says Aaron, “and people loved that we stretched out and jammed out.”