How Canadians Communicate V: Sports (Athabasca University Press) by Waddell
English | May 10, 2016 | ISBN: 1771990074 | 395 Pages | PDF | 5 MB
Despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Never has media coverage of sports been more exhaustive, and never has it been more driven by commercial interests and the need to fuel consumerism, on which corporate profits depend.