Squid Game

This book presents an analysis of how the economic Korean Miracle spread into the cultural “Korean Wave” (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemic—despite or even because of policies of digital lockdowns. Partially, this has been by design as Korea for decades has had a very strong fast development drive in telecommunications and that aided the growth of its cultural wave. Partially however, this became exclusively by default how the Korean Wave had to spread increasingly in a digital manner after 2020 globally, in response to many countries’ rules regarding the COVID-19 pandemic in their attempts to enforce a decline in face-to-face content consumption. In retrospect, this has meant only more digital growth and innovation for the Korean Wave in past years compared to other cultures' entertainment complexes that suffered more. Korea's earlier digital readiness combined with later lockdown conditions and pushed the Korean Wave further ahead.

This book presents an analysis of how the economic Korean Miracle spread into the cultural “Korean Wave” (Hallyu). First only in Asian countries and then around the world, the rising popularity of the Korean Wave continued within the pandemic—despite or even because of policies of digital lockdowns. Partially, this has been by design as Korea for decades has had a very strong fast development drive in telecommunications and that aided the growth of its cultural wave. Partially however, this became exclusively by default how the Korean Wave had to spread increasingly in a digital manner after 2020 globally, in response to many countries’ rules regarding the COVID-19 pandemic in their attempts to enforce a decline in face-to-face content consumption.

Squid Game

Squid Game è il gioco a cui giochiamo tutti: va preso di petto, come la vita. È possibile che Squid Game, la serie più vista al mondo, possa migliorare la vita di chi la guarda? Che equivalga a una seduta dallo psicologo? Che la violenza e l'assenza di limiti che la animano abbiano un effetto catartico? La risposta è sì. Quando una serie ottiene un tale successo planetario è perché i temi che mette in campo sono universali e parlano a ciascuno di noi. Calati nell'arena del "gioco del calamaro" scopriamo che i dilemmi e le sfide che i protagonisti devono affrontare sono simili ai nostri.

Squid Game