Gabe Zichermann and Christopher Cunningham, "Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps"
English | 2011 | ISBN: 1449397670 | 208 pages | PDF | 17,2 MB
What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.