Strategems
The Art of War: The Definitive Interpretation of Sun Tzu's Classic Book of Strategy eBooks & eLearning
Posted by tarantoga at May 10, 2014
Stephen F. Kaufman, "The Art of War: The Definitive Interpretation of Sun Tzu's Classic Book of Strategy"
ISBN: 0804830800 | 1996 | EPUB/MOBI | 128 pages | 455 KB/550 KB
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan 1st Edition eBooks & eLearning
Posted by alt_f4 at May 2, 2016
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan by Keiko Tanaka
English | May 5, 1994 | ISBN: 0415076471 | 168 Pages | PDF | 2 MB
English | May 5, 1994 | ISBN: 0415076471 | 168 Pages | PDF | 2 MB
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan.