Strategic Management

This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations. Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA). It takes the strategic flexibility view to cope with these strategic challenges.

by Barry J. Witcher (Author)
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process

Manage 21st Century Business Strategy. Develop and implement an innovative business approach in just three courses.

This volume presents a current discourse on strategic management specifically through the lens of industry dynamism. It re-examines the enduring call for dynamic strategies and capabilities at the firm and industry level, drawing case studies from a diverse array of geographic locations.